Privacy Policy for Aimie (a project by IVÆKST)
Purpose
The purpose of this Privacy Policy is to explain how Aimie, a project by IVÆKST, collects, protects, and uses personal data. IVÆKST fully respects all requests for confidentiality regarding personal information submitted via Aimie’s website, and we recognize the need for appropriate protection and responsible handling of all personal data we receive.
IVÆKST is committed to protecting your personal data—regardless of how it is collected, shared, or stored, including if it involves third-party partners or countries outside of Denmark.
What is Considered Personal Data?
Personal data refers to any information that can be used to identify an individual. This may include—but is not limited to—your first and last name, home or business address, email address, or other contact details.
As a general rule, you can visit Aimie’s website without identifying yourself or providing any personal information.
If you wish to access or inquire about the personal data registered about you via the Aimie website, you are welcome to contact Erik Lautrup-Larsen at erik@ivaekst.dk.
What Personal Data Does Aimie Collect?
To deliver newsletters, process service requests, respond to inquiries, and improve the user experience, Aimie may collect certain personal data. This typically includes your name, email address, and, in some cases, your company name or address.
We only collect data that is necessary for delivering a specific service. If you unsubscribe from any of these services, your personal data will be fully deleted. Aimie does not collect additional information about users from third-party sources.
How Is Your Data Used?
Personal data submitted through Aimie’s website may be used by IVÆKST and its project partners—Google and the Danish Entrepreneur Association (Dansk Iværksætter Forening)—to follow up with you (e.g., course participation reminders or service-related communication) or to send relevant offers, but only if you have given explicit consent.
Your personal data will never be shared with third parties outside the project partnership.
Use of Cookies
In addition to any information you provide directly, the Aimie website uses cookies to enhance your experience. Cookies are small data files stored on your device, which help the website remember your preferences and improve functionality.
For example, the site may remember your email address for easier login if you are subscribed to a newsletter. Cookies do not compromise your security and are stored for a maximum of 31 days before being automatically deleted.
If you prefer not to allow cookies, you can disable them in your browser settings.
Communication Security
Please note that standard forms on the Aimie website are not encrypted. If you wish to share sensitive information, we recommend reaching out by phone or in person.
Third-Party Cookies
The Aimie website uses cookies from the following third parties:
Google Analytics
Used to gather statistics on user behavior and site usage—such as number of visits, most viewed pages, and peak activity times.
You can opt out of Google Analytics tracking at any time via the following link:
Opt out of Google Analytics cookies
Facebook (Meta)
Aimie uses a Facebook pixel that places a cookie in your browser. This is used to measure, optimize, and build audiences for Facebook advertising. In some cases, Facebook may link this data to your user profile and use it for its own marketing purposes.
You can manage your ad preferences through tools like YourOnlineChoices.com.